This year, Canadian Super Bowl viewers will be able to watch the ads live on TV for the first time. While this may seem standard to American fans, Super Bowl commercials have always been blocked in Canada by a practice called simultaneous substitution. According to an article on The Washington Post, the practice aims to protect Canadian broadcasters while allowing TV viewers to watch U.S.-based channels. However, Canada’s broadcast regulator is changing this 40-year-regulation to allow American Super Bowl ads to air, saying it's for the sake of consumer choice.
As more and more retailers build their presence in the eCommerce space, Amazon is opening an increasing number of brick-and-mortar locations. They currently have three book stores operating in Seattle, San Diego and Portland, and according to USA Today, the retailer has plans for five more. Some have speculated that these locations are experimental platforms where Amazon can try out new ideas. “I don't think Amazon even realizes what they have at this point. This is just a test,” says R.J. Hottovy, an Amazon analyst with the investment company Morningstar.
Apple recently released a new campaign featuring three television commercials promoting the wireless AirPods. All three ads star Lil Buck dancing through the streets with his AirPod in his ear. The commercials point out features about the product without actually listing them off.
Earlier this week Dodge Ram released some of the first new Super Bowl ads of the season. While many advertisers use the Super Bowl as an outlet to launch innovative ads, Ram took a more traditional route this year. The heavy-duty truck brand released two 30-second spots that will air during Super Bowl LI. Both of them show themes of strength, community-focused work, and America.
Walmart is relaunching their “Scan and Go” mobile app (an updated version of the self-checkout app they released in 2012) with hopes it will catch on with Walmart shoppers looking to avoid waiting in long checkout lines. Consumers can simply scan the barcode of each item they would like to purchase with the camera on their mobile phone, and then drop the item into their cart. The app keeps a running total for you, and when you are all finished shopping, you simply checkout on your phone and show your mobile receipt to the Walmart associate on your way out.
Taco Bell has a lot of plans for 2017. Not only are they releasing their new Naked Chicken Chalupa on January 26th, but they plan on making a comeback in China this year, after closing down all their China locations in 2008.
Walmart recently announced that their subsidiary Jet.com acquired online footwear retailer ShoeBuy. As the retailer continues to expand their eCommerce business, ShoeBuy will offer them a large assortment of products and strong industry relationships.
Each year, we do a promotional, advertising, and online pricing review of the entire Holiday Shopping Season (HSS) in the U.S. and Canada. Another transformative year for the busy shopping season is on the books – driven by shifts in strategy and changing consumer shopping habits. In our review, we help you successfully prepare for 2017, by answering questions like:
Super Bowl LI (51) is less than a month away, airing on February 5th. Are you looking forward to the football game – or do the commercials sound more entertaining to you? According to our Shopper Insight Series survey last year, 74% planned to watch the Super Bowl commercials during the big game in 2015. What’s in the works for this year?
Each year, Market Track reviews advertising, promotional, and pricing activity to showcase the variability by media type and advertiser. Who were the leaders of 2016?
Download our infographic for a comprehensive analysis on which retailers, manufacturers, and brands had the largest presence in market across the wide array of advertising vehicles used by consumers to inform their purchase decisions.