Market Track Blog

Kool-Aid Promotions

This year marks Kool-Aid’s 90th year of serving refreshing fruity beverages to kids (and adults.) With multiple options in the beverage aisle of your local supermarket, Kool-Aid is still a big hit – probably because of its value. Shoppers can purchase a single packet for as low as 5 for $1.00, or choose the trendier Kool-Aid Jammers to pack in a lunch box or take on the go. Other varieties include the single packets, bulk powers, liquid, and Bursts.

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Lidl and Amazon Webinar

After four new store openings on July 13, Lidl now has 14 U.S. locations and plans for 100 within a year’s time. According to CNBC, the supermarket chain also recently announced plans to open their fourth regional headquarters and distribution center in Cartersville, Georgia. Many believe that the chain will pose a significant threat to U.S. grocers like Kroger, Ingles and even Target as it continues to grow. At Market Track, we’ve been covering all of the latest announcements from Lidl as well as providing analysis of their promotions in the U.S. market to give retailers and brands alike a chance to prepare.

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Treasure Trucks

Amazon’s Treasure Truck was introduced to customers in the Seattle area only in February 2016 – but now they are traveling the states! Amazon is not releasing which cities they are hitting first, but are encouraging people to sign up for text alerts (text “truck” to 24193) to find out when the Treasure Truck will be heading into town.

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Walmart Pickup Kiosks

While ordering products online is convenient, and can be done in your own home, the most annoying thing about it is having to wait for the package to be delivered. Even with Amazon Prime, the average wait is two days for delivery. The next-best option is order online, pick up in-store. However, sometimes this means waiting in long lines at customer service counters, and then waiting again for the employee to go to the back and find your items. Walmart is trying to make this an easier process for customers with their in-store vending machines available to pick up products ordered online.

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BTS Trends

Over the past few weeks, Market Track has been covering some of the early Back-to-School (BTS) promotions. This year we saw retailers like Staples promote their BTS offerings as early as June, with the front page of their June 25th circular featuring the “Staples for Students” contest where shoppers could enter to win a $50K scholarship and a chance to see Lady Gaga in concert.

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BTS for Lidl

Market Track is keeping clients up-to-date on all of the latest happenings around the launch of Lidl in the U.S. but we’re also in the midst of another key shopping period – Back-to-School (BTS). Last week, we updated our blog subscribers on some of the earliest BTS circular promotions from retailers like Best Buy, Staples, and Target. Today we’re covering Lidl’s latest circular, which has a special emphasis on Back-to-School offers, specifically for college students.

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Compass 2017

If you’re not already familiar, Compass is our annual eCommerce event that brings together industry leaders to share solutions and best practices…and it’s less than two months away!

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This Holiday's Hottest Toys

We know it’s only July, but Santa’s elves are busy at work creating toys for the upcoming Holiday Shopping Season (HSS). Last year, the toy every child dreamed of finding under the tree was Hatchimals, a Spin Master product in which an egg eventually hatches into an interactive bird-like character. However, just like in the past, with Beanie Babies and Furbies alike, the items sold out instantly to parents standing in line for 4am shipments of the popular product. This year, Spin Master is working hard to make the product more available to everyone for the HSS.

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10 Wacky Prime Day Deals

Prime day has come and gone, and Market Track has collected pricing data on over 3400 products that were included in the shopping event.  It is well-known that, historically, Amazon’s Prime Day product assortment is quite the hodgepodge of stuff, and it would appear that Prime Day 2017 was no different.  The range of deals was again wide and varied, including everything from personal care products to electronics and appliances, and beyond.

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Schooling Retailers

While consumers still have time left for fun in the sun this summer, retailers are shifting their focus to the upcoming Back-to-School (BTS) shopping period. Market Track is already observing a variety of retailers that have launched their BTS 2017 advertising campaigns to get a jump on the second-largest selling season of the year. In order to deliver competitive insights to you, we reviewed how these major retailer players executed their BTS campaigns in 2016 vs. the previous year in our latest guide

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