Market Track Blog

Memorial Day Promotions

Memorial Day weekend is upon us, and consumers do more than just eat hot dogs and kick their feet up in the backyard. While 2.9 Americans plan to fly to their destinations this holiday, 34.6 million plan to drive, according to an article on Fox Business.

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McDonalds U.K.

Leo Burnett London has teamed up with McDonalds for a U.K. campaign that shows just how well Brits get American culture. AdWeek reports that the burger chain created four TV ads that all feature their new selection of USA-themed burgers. Each video shows a pair of lunch seekers in the U.K. morphing into over-the-top American caricatures, as shown here in the ad for the “South Carolina Stack” burger.

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Photo Booth Brand Building

What better way to build up your brand than to have consumers lead the charge for you on social media? Several Warby Parker locations, for example, have set up a photo booth in their store for customers to try on glasses and shoot pictures over to friends or family for opinions. Not only is it convenient for people, but shoppers for frames can now enjoy a previously dull shopping experience at optical stores.

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Target Run

Target's new "TargetRun & Done" campaign is designed to emphasize both value and convenience. According to an article on Morning News Beat, the ad aims to persuade customers that "with one quick Target run, they’ll find everyday low prices on all their everyday essentials."

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Mike's Bright Side

The latest campaign from Mike’s Hard Lemonade is making a move to capture the attention of men ages 25 to 29. According to an article on AdWeek, one issue the brand faces is that most younger millennial men have no idea what Mike’s Hard Lemonade is. That’s why they teamed up with The Annex to create “Drink on the Bright Side”—a series of ads that use absurd humor to focus on sunshine and happiness.

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Inside the Wienermobile

Earlier this month, Oscar Mayer unveiled new hot dogs, now without added nitrates or nitrites, artificial preservatives, or by-products. To create hype about their reformulated product, the company will be driving their six Wienermobiles (which have been around since 1936) around the country this spring and summer – showing up in Memorial Day and Fourth of July parades.

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Beats #BEHEARD

In the latest spot from Beats by Dre, LeBron James, Kevin Durant, Draymond Green, and James Harden are all warming up to the sounds of the White Stripes. According to an article on Creativity Online, the spot will air throughout the NBA playoffs and was developed by Anomaly and Doomsday Entertainment.

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Lidl vs. Walmart

German discount retailer, Lidl, plans to open some 20 stores in the U.S. by this summer, according to an article on Morning News Beat. At the same time Aldi is also planning to spend $1.6 billion on remodeling and expanding 1,300 of their U.S. stores as well as build 650 more by 2018.

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Lululemon’s Ad Departure

Lululemon, the Canadian athletic apparel brand known for their yoga pants, has launched their first global ad campaign – and it’s a lot different than what we’ve seen from them in the past. The company took a unique approach with documentary-style videos that feature non-traditional yogis as the main focus, giving viewers a look at their personal stories. The videos don’t display the brands’ yoga pants, mats, or products like they’ve done heavily in past advertisements, and instead try to make consumer’s see the practice of yoga in a different lens. The short-films take people from all different walks of life and show how they incorporate elements of yoga in their day. In one of the videos, Lululemon features P Money, a British performer, and his routine before he takes the stage. P Money talks about the importance of breathing – which is a crucial element when practicing yoga – and how it sets his focus. The video ends with the campaign’s slogan “This is Yoga”.

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High Tech Pizza

Pizza chains are taking the ordering process from old school to technology enabled. An article in LA Times states that “more than 60% of Domino’s orders are now executed on digital platforms, rather than by phone.” Whether it’s from the pizza chain’s smartphone app, Facebook, Twitter, Amazon Echo’s speaker, or the company’s website, consumers are leveraging digital ordering more than ordering by phone. Domino’s app, for example, does more than just one-click ordering. The app includes an order tracker – which customers can follow along on the preparation of their food, the boxing up, and the delivery process. Special offers and loyalty programs are also available on the digital platforms, that aren’t available with phone call orders.

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