Market Track Blog

Looking for an advertising Lyft

I’ll drink to that!  In fairness, I’ll drink to just about anything.

Lyft – the second largest ride-sharing company in the US – is teaming up with Chicago’s Baderbrau Brewing on Five Dollars Off Star Lager.  In a test being rolled out in Chicago (with the goal to expand rapidly into other markets), Five Star Lager will be offered exclusively in bars, with each 12-ounce can featuring a discount code for as much as $5 off a Lyft ride.  The beer is even named for the Lyft rating system, which all else being equal is no better nor worse than any other beer name out there.

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Year in Review: 2017 Private Label Promotions

With so many momentous shifts in grocery retail in 2017, it is difficult to pick just one development that characterized the industry last year. Many would fairly point to Amazon’s acquisition of Whole Foods, which has and will continue to change the nature of grocery shopping for years to come. However, not lost in the shuffle for me was the ascent of private label in 2017. It has become nearly impossible for grocers to differentiate their value on price alone, and more and more stores are exploring ways to expand and diversify their Private Label offering, knowing their store brands provide a unique value proposition to shoppers.

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Are you ready for the Super Bowl (commercials)?


These guys are lovin' that Doritos commerical.

It’s hard to believe that NBC is going to make $5 million for every 30-second spot during the Super Bowl this year. That is about $168,333 per SECOND of air time. Ad Age’s Datacenter calculated that Super Bowl LII will hold nearly 2.5% of broadcast network advertising for the entire year, which is double its share in 2010.

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Walmart To Close 63 Sam’s Club Locations

ICYMI: Yesterday, Walmart unexpectedly announced plans to close ten percent, or 63, of its Sam’s Club locations throughout the country, with some stores actually closing as early as Thursday.  The retailer plans to convert a portion of those stores into ecommerce fulfillment centers.

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Hitting the Holiday Target

As we get further away from the 2017 holiday shopping season (HSS), many retailers are starting to report their sales numbers from the key shopping period and throughout all of 2017. Yesterday Target announced that their same-store sales jumped 3.4% during the season, which was enough for them to raise their fourth-quarter earnings outlook. And while Target didn't officially report their numbers for online sales, the retailer did state that they were on track to grow more than 25 percent in 2017. 

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Five Things to Know Ahead of CES 2018

Kicking off tomorrow until the 12th of January, The Consumer Electronics Show is one of the most popular and innovative conferences of the year. CES is a global platform for consumer electronic brands to come together and show off their most ingenious, captivating products that will cause a stir expanding well past the walls of the Las Vegas convention center. It’s also a chance for brands to set the technology bar for the year to come, and solidify their name as the pioneers in their space. And while the show hasn’t officially kicked off yet, I’ve rounded up five things you should know and expect ahead of this year’s conference.

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State Farm Drives Community Service After the New Year


https://neighborhoodofgood.statefarm.com/

Last week, Publix put a tear in my eye. This week – it’s State Farm. I am an advocate of community service, and co-direct the community service team here at Market Track. Therefore, State Farm’s newest campaign scores an “A” in my book.

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Sparkling Wine Promotions for New Year's Eve

Welcome to 2018!  The countdown has ended, the ball has dropped… and of course, all the bottles have been popped.  With New Year’s Eve 2017 firmly in the rearview, Market Track’s Tom Pirovano took a peek at this year’s sparkling wine promotions to see which brands were featured most, and how that compared to last year.  Here’s what Tom had to say:

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Publix Toasts Our Traditions

It’s blog confession time: Publix holiday commercials make me cry. 

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Did Amazon Win Holiday 2017?

Last week, we shared an analysis conducted with our sister company, InfoScout, that reviewed major retailer’s promotional share of voice against the share of wallet they captured during the critical holiday shopping period. The findings show us that while Amazon is one of the loudest retailers during the season in terms of promotions and advertising, that doesn’t necessarily correlate to consumer dollars spent. You can review the full analysis here.

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