While ordering products online is convenient, and can be done in your own home, the most annoying thing about it is having to wait for the package to be delivered. Even with Amazon Prime, the average wait is two days for delivery. The next-best option is order online, pick up in-store. However, sometimes this means waiting in long lines at customer service counters, and then waiting again for the employee to go to the back and find your items. Walmart is trying to make this an easier process for customers with their in-store vending machines available to pick up products ordered online.
Over the past few weeks, Market Track has been covering some of the early Back-to-School (BTS) promotions. This year we saw retailers like Staples promote their BTS offerings as early as June, with the front page of their June 25th circular featuring the “Staples for Students” contest where shoppers could enter to win a $50K scholarship and a chance to see Lady Gaga in concert.
Market Track is keeping clients up-to-date on all of the latest happenings around the launch of Lidl in the U.S. but we’re also in the midst of another key shopping period – Back-to-School (BTS). Last week, we updated our blog subscribers on some of the earliest BTS circular promotions from retailers like Best Buy, Staples, and Target. Today we’re covering Lidl’s latest circular, which has a special emphasis on Back-to-School offers, specifically for college students.
If you’re not already familiar, Compass is our annual eCommerce event that brings together industry leaders to share solutions and best practices…and it’s less than two months away!
We know it’s only July, but Santa’s elves are busy at work creating toys for the upcoming Holiday Shopping Season (HSS). Last year, the toy every child dreamed of finding under the tree was Hatchimals, a Spin Master product in which an egg eventually hatches into an interactive bird-like character. However, just like in the past, with Beanie Babies and Furbies alike, the items sold out instantly to parents standing in line for 4am shipments of the popular product. This year, Spin Master is working hard to make the product more available to everyone for the HSS.
Prime day has come and gone, and Market Track has collected pricing data on over 3400 products that were included in the shopping event. It is well-known that, historically, Amazon’s Prime Day product assortment is quite the hodgepodge of stuff, and it would appear that Prime Day 2017 was no different. The range of deals was again wide and varied, including everything from personal care products to electronics and appliances, and beyond.
While consumers still have time left for fun in the sun this summer, retailers are shifting their focus to the upcoming Back-to-School (BTS) shopping period. Market Track is already observing a variety of retailers that have launched their BTS 2017 advertising campaigns to get a jump on the second-largest selling season of the year. In order to deliver competitive insights to you, we reviewed how these major retailer players executed their BTS campaigns in 2016 vs. the previous year in our latest guide.
Ikea is targeting millennials in their Back-to-School (BTS) campaign this year, featuring social media stars Mitch Grassi and Scott Hoying (members of the acapella singing group, Pentatonix, and the YouTube comedy web show, Superfruit) in a series of interactive video advertisements on Snapchat. Paid ads within the app will prompt viewers to answer questions or click on buttons to progress through the story. At the end of the interactive video users are prompted to visit Ikea’s website, where they can purchase products shown in the ad. Play along in one of the videos below:
For the first time on Prime Day, Amazon is offering Alexa-only deals. According to their website, the voice-activated sales are only available to Prime members with an Amazon Echo, Echo Dot, Amazon Tap, Amazon Fire TV, Amazon Dash Wand, and compatible Fire tablets. Shoppers buying any of these products that are $20 or more can also get a $10 credit. Consumers can simply say “Alexa, order a handheld spiralizer” or “Alexa, order a laser cat toy” to get the special deals.
With the Fourth of July holiday in the rearview, it’s not uncommon for retailers to shift focus from summer sales to Back-to-School (BTS) in their circular promotions as early as mid-July. Market Track covers all of the latest promotional activity throughout the year and we’re here to deliver you some insights on which retailers are already advertising Back-to-School deals in 2017.