2016 HSS Review

Published on: January 11, 2017
By: Market Track Insights

Each year, we do a promotional, advertising, and online pricing review of the entire Holiday Shopping Season (HSS) in the U.S. and Canada. Another transformative year for the busy shopping season is on the books – driven by shifts in strategy and changing consumer shopping habits. In our review, we help you successfully prepare for 2017, by answering questions like:

  1. Which weeks during HSS 2016 saw the deepest discounts?
  2. When did specific categories offer the best deals?
  3. What tactics were used to drive sales among last minute shoppers?
  4. Which categories were promoted the most on retailer homepages?
  5. How did retailers deliver cross-channel messaging to potential shoppers?
  6. What were some digital marketing tactics used to connect shoppers?
  7. What were some online price trends for popular holiday items?

Download the U.S. and Canadian Holiday Shopping Season reviews below:

US HSS Review 2016.jpg  Canada HSS Review 2016.jpg

 

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