For the first time on Prime Day, Amazon is offering Alexa-only deals. According to their website, the voice-activated sales are only available to Prime members with an Amazon Echo, Echo Dot, Amazon Tap, Amazon Fire TV, Amazon Dash Wand, and compatible Fire tablets. Shoppers buying any of these products that are $20 or more can also get a $10 credit. Consumers can simply say “Alexa, order a handheld spiralizer” or “Alexa, order a laser cat toy” to get the special deals.
Market Track analyzed the 47 Alexa-only deals that were available at 10pm CT on Monday, 7/10, and found the average discount to be 33% off the original price. 66% of these 47 deals were for CPG products, suggesting the Echo and Alexa may be key elements to Amazon’s efforts into grocery and other consumables categories. 38% of the Alexa-only deals were for personal care products, such as conditioner, hand soap, lotion, skin care, and sunscreen ,while 15% were for home consumables like air fresheners, toilet paper, paper towels, laundry detergent, and plastic bags. See details on the 47 deals we looked at below: