It’s hard not to be consumed by door buster deals, frantic travel plans, and meals so good that you strategically wear stretchy pants (not that I have experience with that) this holiday season, so a few retailers are trying to remind consumers to give thanks. In today’s blog post, we’re shifting focus from highlighting holiday deals and interesting advertisements to shed light on three retailers who have created innovative ways to commemorate the true meaning of the season.
To celebrate the popular and arguably superior spin-off of Thanksgiving, Aldi teamed up with the millennial-popular payment app Venmo to give back this Friendsgiving. Venmo users know half the fun in using the app is utilizing emojis in the notes section when requesting or paying your friends, so they created a hand-turkey emoji – a nostalgic play on the kindergarten art we all partook in on Thanksgiving – that users can post. For every time the emoji is used, Aldi will donate 10 meals to Feeding America, free of charge to the user, with a goal of hitting 1 million meals. You can check out how easy it is to make the donation below.
Venmo and Aldi made it extremely easy for users to give back this holiday season. By the way Kristen, I’m going to need my $10 back…
Macy’s, who shoppers can always rely on for festive window displays and cheery store décor, is partnering with Make-A-Wish this season. Splashed across their homepage is their “Write a Letter to Santa” campaign where shoppers can write their greetings to The North Pole directly on their site. For every letter written, Macy’s will donate $1, up to $1 million, towards the charity. Macy’s also makes it easy for shoppers to share the campaign, by including their #MacysBelieve hashtag on the top of the site which directly posts to social media.
Finally, Nordstrom is giving thanks to the most important people to them – their customers. Love, Nordstrom is a dedicated feature on their site that highlights various stories of different shoppers who have been Nordstrom loyalists. Each group of friends and family has a dedicated video, where users can learn about their story, along with a special note of thanks from Nordstrom. The retail giant has always focused on putting the consumer first, with free shipping, in-store pickup, and exceptional customer service, so it’s no surprise they use the holiday season to show appreciation to their shoppers. And as someone who religiously shops there - you’re welcome Nordstrom.
As we get deeper into the holiday season, it’s inevitable we will be seeing more retailers and brands thinking of creative ways to engage with customers. Aligning with a philanthropic cause has been a great differentiator for many companies who have tried to enhance their value to customers outside of simply dropping prices. And while we know good press has something to do with it, it’s nice they’re finding ways to team up with both charities and their audience to lend a helping hand. Don’t get us wrong, we’re still focused on finding the right pair of stretchy pants to wear during holiday meals, but we’ll also be writing a few letters to The North Pole as well.