For the first time, Kroger will offer its own home grocery deliver service in the test market of Cincinnati. The Cincinnati Business Courier reports that the pilot program is being offered through a partnership with the Grocery Runners service.
Kroger was already working with Grocery Runners to fulfill their online ClickList orders, but now they have formed a relationship with the service that allows customers to order directly from the grocery retailer without contacting a separate delivery company. After the pilot program is tested, Kroger plans to expand the service to other ClickList locations in Greater Cincinnati. In other markets, Kroger is testing home delivery through other services – this includes Uber, Instacart, and Shipt.
This news combined with Amazon’s recent announcement of their “Instant Pickup” service shows just how hard today’s retailers are focusing on the ability to bring the convenience of eCommerce to the CPG and grocery space.
As more and more retailers discover solutions for delivery, maintaining accurate knowledge of your brand’s online pricing becomes increasingly crucial. Market Track’s latest guide helps CPG companies prepare for this digital transition by providing a look into product pricing and assortment online.