Market Track Blog

Prime Shopping

In advance of Amazon’s Prime Day 2017 event launching next week, Market Track is using their data to provide you with unique buyer insights from last year’s Prime Day.

InfoScout (acquired by Market Track) data on households that purchased items on Amazon.com revealed that shoppers were not basket-building on Prime Day last year. The average Prime Day shopper purchased 1.6 units per trip, and averaged 2.2 trips. InfoScout also discovered that the large majority (87.5%) of Prime Day shoppers in 2016 purchased just 1 or 2 urgent-need items during their trips. 

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Heineken 0.0

Heineken has rolled out an all-natural alcohol-free beer which still delivers the full flavor of traditional lager beer. How is that possible, you may ask? According to their website, “Heineken 0.0 is twice brewed and fermented with Heineken’s unique A-yeast from natural ingredients with gentle alcohol removal and blending to achieve a fruity flavor and slight malty notes.”

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Hot Dog Promotions

Did you purchase hot dogs for your 4th of July celebration?

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Star Spangled Promotions

The U.S. population is expected to spend $7.1 billion this year for the Fourth of July, up from $6.8 billion in 2016, according to a survey released by the National Retail Federation. 88% of those surveyed plan to celebrate the summer holiday. How are retailers working to attract these 219 million Americans to THEIR stores?

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Lidl Quiz Answers

Market Track is providing continuous updates Lidl and helping our clients track their promotional mix. On Wednesday, we shared a pop quiz on the grocery retailer with our blog subscribers. Today, we'll help you figure out just how much you know about Lidl as they continue their expansion in the U.S. 

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Prime Day 2017

Amazon has finally announced the much-anticipated date for its third annual Prime Day event, and it may not be what you expected: it’s actually two dates.

Mirroring the already-common practice of Black Friday sale events, Prime Day will begin on the evening prior to the official sale date and extend into the following day, July 11th – allowing Amazon Prime members to enjoy a full 30 hours of Prime Day bargain shopping.   Starting at 6pm PT/9pm ET on July 10th, Amazon says they will begin presenting new offers “as often as every five minutes”, ultimately promising shoppers “hundreds of thousands of deals”.   And, in addition to expanding days the event is also expanding across the globe this year to include 13 different countries.

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Lidl's Top Branded Products

Last week, Market Track reviewed Lidl’s share of private-label promotions and uncovered that over 94% of the products promoted in their first circular were for their own private label items. As the grocery retailer further develops their promotional strategy here in the U.S., we’re tracking just how much of their promotional mix covers private label vs. national brands.

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A Lidl Quiz

This week has been officially dubbed “Lidl Week” here at Market Track, and it’s the buzz around the office.  We’ve shared a lot of content focused on Lidl in both our blog posts and on our Lidl Insights Page, so as a part of this week’s Lidl-related activities we decided to put our employees to the test with a quick, Lidl quiz to see if they’ve become experts on this new member of the grocery market.

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Lidl Launch Promotion

Market Track is continuing our ongoing Lidl coverage with a look at their pre-launch promotional strategy. The German grocery chain began promoting their entry into the U.S. well in advance of their grand opening dates with initial recruiting and awareness campaigns across social media and more. Below, we'll walk you through the timeline of Lidl's promotional efforts that led up to their launch.

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Lidl's Second Circular

In our continuing coverage of Lidl entering the U.S., we report on Lidl’s second circular, which is running from Thursday, June 22nd to Wednesday, June 28th. Below is a summary of insights from our analysis of the promotions offered in the 6/22 ad:

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