Market Track Blog

Deck the halls early with Lidl promotions

You may recall from this summer that Market Track covered the launch of Lidl in the U.S. with a variety of insights, trivia, and promotional overview. Since then, the European-based grocery chain has continued to grow. According to Lidl’s website, there are now 40 store locations in the states, with Business Insider reporting that they plan to open 600 U.S. stores in total.

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Pumpkin Spice and Everything Nice

Spring, Summer, Pumpkin Spice, Winter. Which season is your favorite? Although pumpkin pie spice has been around since the 1700’s, the pumpkin spice flavor really became popular in 2003 when Starbucks came out with the Pumpkin Spice Latte (PSL). Little did they know how much of a hit the product would become. They have since sold over 200 million PSL’s and created a loyal fan base – check out @TheRealPSL.

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ICYMI: Amazon Delivers 65 Pounds of Marijuana to Florida Couple

In the news this past weekend:  Amazon unwittingly ships a Florida couple 65 pounds of marijuana ¯\_(ツ)_/¯.  And because I cannot help myself when it comes to a ridiculous Amazon story, that’s the topic of today’s blog.

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The Brewers Association plans to take craft back

Given the popularity of craft beer, it’s no surprise that a variety craft breweries have been bought out by some of the bigger players over the years. For instance, you may remember that Anheuser-Busch InBev bought Goose Island brewery for $38.8 million in 2011. Acquisitions like these usually help the beer brands grow, but at what cost? The Brewers Association (BA) is a Colorado-based trade organization that represents craft breweries, and they’re speaking up about how these buy outs are disingenuous to the term “craft.” According to Forbes, the organization is starting a campaign titled “Take Craft Back,” which aims to raise enough money to outright purchase Anheuser-Busch InBev.

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Order fast food even faster

According to Market Track’s most recent shopper survey, a quarter of shoppers use a mobile device to shop or browse at least once per day. Whether you’re ordering diapers through the Prime app, or ordering lunch for your weekly 1:1 with your coworker, it has never been easier or faster to shop on your phone. Create an account, save a credit card, and with the tap of your finger you can order without ever having to pull out your wallet or wait in checkout lines at the store.

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Bite-Size Horror with Mars Candy

Mars Candy and FOX are delivering “bite-size” horror to viewers everywhere.

Picture this: you’re sitting on your couch, enjoying your favorite ice-cold beverage, when the game breaks for a commercial. You’re about to watch what you think is another harmless Skittles commercial, when you’re taken on a 2-minute horror adventure that delivers chills down your spine. What happened to tasting the rainbow?

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Survive the apocalypse with help from Costco

Does the state of the world have you worried about the apocalypse? Well, Costco might have a solution to put your mind at ease, or at least help you feel more prepared. The wholesale retailer sells a 1-year emergency food kit for $999.99, according to an article in the Denver Post. The kit is made up of nearly 100 gallon-sized cans that can collectively provide 6,200 servings of food, including wheat, rice, granola, assorted fruits and vegetables, beef, chicken, and more.

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Retailers say no to the "Black Friday Creep"

Thanksgiving Day shopping.  A topic that brings almost as much controversy to the holiday as your cousin Sarah’s latest tattoo or that new stuffing recipe from Barefoot Contessa your mom tried last year (if you can’t grow your own wheat to grind your own flour to bake your own bread from scratch for your stuffing, then store bought is fine).

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To Amazon, or Not to Amazon? That is the Question

They’ve been called “The Everything Store.” They’ve been described as “being all things to all consumers.” Over 80% of Americans plan to shop their site this Holiday Shopping Season*. They are leading the eCommerce push in the grocery industry. Shoot…I’d bet you have even heard strangers on the street singing Amazon’s praises, “it’s just so easy…I ordered paper towels in literally 10 seconds yesterday, and they were at my doorstep today.”

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Socially accepted, or socially awkward? Recent highlights in social marketing

You see just about everything in social media these days. Daily controversial tweets from the US president, countless Game of Thrones memes and gifs, “twitter battles” between competing athletes…the list goes on seemingly forever. For the average consumer, social media provides can’t-miss content, and is often where they turn for breaking news, a quick laugh, or a bit of controversy.

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