Market Track Blog

Aldi announces partnership with Instacart

In an official statement made earlier this week, grocery chain Aldi announced their partnership with Instacart Inc. to start grocery delivery in three U.S. cities. According to reports from Reuters, Aldi will launch a pilot at the end of the month in Los Angeles, Atlanta and Dallas with hopes of expanding to more cities in the future.  Aldi Chief Executive, Jason Hart, says the chain has always strived to have the lowest prices and will focus on adding in-house brands to Instacart that will attract price-sensitive customers.

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Amazon offers 2-minute pickup option

If you thought same-day delivery was fast, now Amazon is offering 2-minute pickup at select locations on college campuses. Convenience type items will be available on the Amazon shopping app to Prime members only (college students can take advantage of the $49 a year discount for the subscription service). Students can pay online, and then pick up the items in Amazon lockers right on campus. Sound familiar? Target launched a very similar retail option this back-to-school season, putting small format stores on or near college campuses. Below are the first five college campus locations Amazon is enabling their instant pickup lockers.

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Bud Light's Simple Message about Simple Beer

In a departure from their current, friendship-themed messaging, Bud Light recently released a series of new ads that highlight the simplicity of their beer.  The new ads focus on the “four essential ingredients” of Bud Light – water, rice, barley and hops – in an attempt to distinguish themselves from the sometimes-overwhelming and overly-complex craft beer choices on the market.  They go on to poke fun at the madness of craft beer drinking – and all those wacky ingredients – by  portraying bizarre combinations like beers garnished with a wedge of cheese or a lobster claw.

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Will Target’s latest acquisition help them compete with Amazon and Walmart?

According to reports from CNBC, Target has announced plans to acquire transportation company Grand Junction. This latest move has some experts saying that Target is taking a page out of Walmart’s playbook - using acquisition to meet the growing consumer demand for same-day delivery. Around this time last year, Walmart announced their acquisition of Jet.com to help grow their online business.

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French yogurt is the new Greek yogurt.

Back in March, we did a promotional analysis to see how yogurt brands were competing. Not only did we see that Yoplait had a decline in promotional market share in 2016, but General Mills stated that Yoplait’s sales plunged 11% as they struggled to compete with newer brands Chobani and Dannon.

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Top 5 Reasons You Need to Attend Compass in 2017

Compass, Market Track’s annual eCommerce event, is coming to our new location at the Radisson Blu Aqua Hotel in less than a month. Many of our clients and business partners have already registered to attend and discover solutions and best practices on digital marketing, online channel management, brand protection, and policy enforcement.

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The Pet Care category is thriving; pet toys reach $1B in sales

Pet owners are increasingly viewing their dogs and cats as part of the family, complete with gourmet snacks and food, toys, beds, clothes, dishes, and carriers. Therefore, the pet care segment is thriving. Pet toys, in particular, passed the one-billion-dollar mark in 2016, up from just $851 million in 2011 in the U.S., according to Packaged Facts.

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The Cheetos Restaurant is open for reservations

The latest marketing stunt from Cheetos doesn’t come in the form of a viral video or clever tweet. Instead, the brand went a completely different route and opened a pop-up restaurant. The Spotted Cheetah will be open for three days in New York this month and features Cheeto-inspired dishes from celebrity chef Anne Burrell. This includes Cheetos meatballs, Cheetos tacos, and even cheesecake crusted with Cheetos.

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Can Target Restock put pressure on Amazon's Prime Pantry?

In a play to compete with Amazon’s Prime Pantry, Target recently launched a similar next-day essentials delivery service that it is calling its “Target Restock” program.  The service will allow online shoppers to fill a box with up to 45 pounds of everyday household essentials, many of which would otherwise be unreasonably expensive to ship separately, for a flat shipping rate of $4.99 – similar to Prime Pantry but a full dollar cheaper than the $5.99 rate Amazon charges. 

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Apple's first Instagram account credits iPhone users' photos

Apple opened its first native Instagram account today, and they are letting iPhone users run the entire account. Their first post is a short film the company created, narrated by actual people who shot photos on the iPhone. Apple is using their well-known “Shot on iPhone” campaign to encourage users to actively engage in their newest social media adventure. iPhone owners can shoot a picture, and tag #ShotoniPhone to participate and be credited by Apple.

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